Opening a Store: Review the First 30, 60 and 90 Days

The first 90 days are a transition from launch activity to steady trade. The manager should use the approved business case and operating plan as the reference, while recognizing that early results are affected by ramp-up, stock, staffing, customer awareness and local trading conditions.

At 30 days, check whether the basic routines are working: opening and close, roster and break cover, stock flow, system use, customer follow-up and issue escalation. Identify what the team has learned and which launch defects or training gaps remain open. Do not treat one month's result as proof of a long-term trend.

At 60 days, review patterns across comparable days and periods. Compare actual trading and operating measures with the approved ramp, then investigate differences in traffic, conversion, transaction value, margin, availability, service and people readiness. Agree a small number of actions and name the owners who can resolve them.

At 90 days, confirm what is stable, what still needs project or specialist support and what should move into the store's normal review rhythm. Check that open actions have an accepted owner, due date and evidence of closure. Formal handover or acceptance remains with the authorized project and business owners.

Keep each review practical. Record the evidence, decision, action, owner and next review date. Escalate budget, staffing, policy or format changes through the right approval route. Use the team's experience to improve routines without quietly changing the approved business assumptions.