LuLu's new AWWAL identity brings together UAE Grown, UAE Produced and UAE Made products under one banner. The clarity is useful. A product on a shelf should not have to beg for recognition.
The important bit is the first reorder. Fresh herbs and locally grown tomatoes do not have the same supply problem as packaged food made in a factory. One may need fast delivery and tight control of shelf life. The other may need production runs, packaging lead times and a forecast that is more than wishful thinking. If we lump every supplier under "local", we miss the work each one actually needs.