Buying teams are already overloaded with introductions, catalogues, presentations and promises. The real issue is not access to brands. It is knowing which brands are commercially worth spending time on.
Retailers do not need more brands in their inbox. They need better prepared brands!
Buying teams are already overloaded with introductions, catalogues, presentations and promises. The real issue is not access to brands. It is knowing which brands are commercially worth spending time on.
A beautiful product is not enough.
Before a serious retail conversation starts, I want to understand the pricing architecture, target customer, margins, production capability, delivery model, market relevance and what the brand is actually asking from the retailer.
Too many introductions happen before these questions are answered. That wastes the buyer's time and can damage the brand's first opportunity before a commercial conversation has even started.
This is one of the reasons I created the Artemis Retail Circle. The objective is to understand what retailers are actively looking for, review brands commercially before they reach buying teams, and create conversations only when there is a credible reason for both sides to engage.
Retail sourcing needs more judgment and less noise.
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