Retail Lens by Artemis / Free, experience-based insight

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Store Manager session / 15 minutes

Opening a Store: Review the Space Plan

Learning outcome: Walk a proposed layout from the customer's view, test how work will flow through it and give the project owner clear, evidence-based feedback.

Session graphicWalk the plan from both sides of the counter

Trace a customer journey and the work needed to support it; record issues for the design owner.

01
Arrive and orient

Approach, entry and first view

02
Browse and discover

Zones, adjacencies and help points

03
Service and transact

Appointment, queue and payment flow

04
Replenish and reset

Team, stockroom and delivery route

Explore the checkpointsSelect a step to focus the manager's next check.
Manager's check / 01 of 04Arrive and orient

Approach, entry and first view

A space plan is more than a drawing of fixtures. It shapes what customers notice, where they can browse or get help, how the team moves, and whether stock and service work can happen without interrupting the experience. The store manager can test how the proposed space may trade before the plan is treated as final.

Begin with the customer mission in the approved brief. Trace a typical visit from approach and entry through discovery, service, transaction and exit. Include different journeys, such as a client with an appointment and a customer who wants to browse independently. Mark sightlines, points where someone might need help, and any area that could become crowded.

Then walk the team's route. Can colleagues reach the stock they need, return to the floor and support appointments without repeatedly crossing a queue? Do delivery and replenishment paths connect sensibly to the sales floor? Check where colleagues will complete the work the operating model requires, while keeping assumptions separate from confirmed dimensions or technical details.

Review adjacent zones as a connected experience. The right relationship depends on the store's range and service offer; there is no universal layout. Note where display, consultation, payment, queueing and back-of-house activity meet. Ask the design or project owner to assess issues that need a drawing change or technical review.

Give feedback that can be acted on: identify the location on the plan, describe the customer or operating effect, state what needs clarification and name the owner. Property, design and qualified specialists approve technical, access and regulated requirements. The store manager contributes the operating view and tracks the response.

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